CPRA Passes in California, Here’s What Changed
The Consumer Privacy Rights Act (CPRA), which was on the ballot as Proposition 24, passed in California earlier this month with a 56.1% vote. CPRA is an amendment to the California Consumer Privacy...
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Identity is the top focus in 2021, according to these experts
To say that 2020 has been a chaotic year for ad tech would be an understatement. Google announced its intention to deprecate third-party cookies, reduced ad spend due to COVID sent CPMs crashing and...
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An up-to-date guide to Google’s Privacy Sandbox
A lot of opinion pieces, industry working groups, and proposals emerged last year in the aftermath of Google’s announcement about deprecating third-party cookies by 2022. For some background, we...
View ArticleYour complete guide to data clean rooms
Amidst all the technical jargon that gets thrown around in Ad Ops, here is yet another that may have you scratching your head. If you’re advertising on multiple ad channels (more than just Google and...
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Bye-bye FloC, Hello Topics API
Before we dive into Google’s new Topics API, let’s start with a crash course on what’s happened with third-party cookies over the last two years. January 2020: Google announced that they will...
View ArticleData privacy regulations deconstructed
With everything being technologically based today, online privacy is now the focal point of all digital issues and concerns. We use robotic vacuums, automatic pet feeders, smart home devices, and even...
View ArticleDigital Services Act Package: a publisher’s guide
As of July 5th, the European Parliament voted on two new pieces of legislation, each with its own goal. Protect the fundamental rights of online users and level the playing field for online...
View Article5 state privacy laws publishers need to know for 2023
In September 2022, the IAB Tech Lab launched the Global Privacy Platform (GPP). This is a user consent and preference communication protocol. It has been finalized, and new state-level privacy...
View ArticleWhat is behavioral targeting?
The last few years have seen increased regulatory scrutiny and industry debate about behavioral targeting and the use of third-party cookies in online advertising. A report by DLA Piper reveals that...
View ArticleEverything that’s new in TCF 2.2
The Transparency and Consent Framework (TCF) is an open-source industry standard to help publishers and advertisers ensure that they comply with the General Data Protection Regulation (GDPR) rules...
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